A wine to read or a book to taste? Both answers are correct.
Conceived and realized by Reverse Innovation in partnership with the Matteo Correggia winery, Librottiglia is where great wine and literary pleasure meet. The characteristics of each wine are matched to a narrative genre to create a perfectly balanced oeno-literary
experience based on the sensory impressions and scenarios imagined in the stories.
The evocative name of the product line comes from the union of two Italian words: libro (book) and bottiglia (bottle). Librottiglia has ever
won ten awards: Red Dot Communication Design, IF Design Awards, Good Design by The Chicago Athenaeum Museum, The Dieline,
Core 77, How International Design Awards, Creativity International, Brand Identity Grand Prix, Press Outdoor & Promotion Key Award,
and One More Pack.
Three authors have contributed to this limited collection of exciting stories that accompany the wine selection.
The singer-songwriter Patrizia Laquidara is the author of “La Rana nella Pancia” (“The Frog in the Belly”), an intriguing fable which complements the
uncommon personality of the red Anthos; a dry Brachetto with a surprising sweet bouquet.
“Ti amo. Dimenticami” (“I love you. Forget
me”) by Regina Nadaes Marques, writer and cultural producer, is the story of a life changing love, as intense as the ruby red Nebbiolo
Roero it accompanies.
“L’omicidio” (“Murder”), by the journalist and satirist Danilo Zanelli, is a humour-tinged mystery that blends with the fresh and light spirit of the white Roero Arneis.
The Librottiglia range is distinguished by the original “label book”: a small, elegant book that serves as the front label of the bottle. Its graphic design boasts a minimalist style, modern and at the same time surprising. The cover of each story is illustrated with an intriguing image. The cord attached to the book converts the opening and closing of the book into a ritual and establishes a “common thread ” that strengthens the identity of the coordinated product line. A textured paper stock was used to enhance the sensual, tactile aspect of the experience.
Finally, the 375ml bottle was chosen as the ideal volume to express the concept of the project: a short story to read while you enjoy two glasses of delicious wine.
Librottiglia appeals to a discerning consumer who is attracted by a collectable product: adults who are passionate about wine and literature, who like to immerse themselves in a complete experience and enjoy a brief moment dedicated to themselves.
“Today we read books on computers, tablets and mobile phones. Why not on a bottle of wine?” This is the insight from the creative team at Reverse Innovation. “After years of discussion about analogue versus digital, we want to propose an alternative: oenological instead of digital”, adds the designer with a touch of humour.
Reverse Innovation is a Product Design and Brand Agency with offices in Milan and Amsterdam. Its work has been recognised by some of the most important international design awards including Red Dot and Pentawards. With a unique focus on innovation, the agency is characterized by a market oriented approach and is attentive to the peculiarities of the different cultures and sectors in which it operates. Reverse Innovation is certified ISO 9001 and recently acquired the Simply Halal certification in order to offer a valuable support to projects destined for Islamic markets.